One of the most influencial public service announcements (that I can remember) was aired in 1987, the year I graduated from college. It seems like eons ago — because it was. But I still remember it . . . so it was a good one, right?

There was a man holding an egg.
“This is your brain.”

And there was a frying pan.
“This is drugs.”

He cracks the egg into the frying pan. And you hear the sizzle.
“This is your brain on drugs.”

Then there’s a pause.
“Any questions?”

So, I was thinking. It’s now 2016, almost 30 years later. If I was to make a public service announcement today, what would it look like?

I think I know.

 

This is my daughter.

This is Snapchat.

 

This is my daughter on Snapchat.

 

ANY QUESTIONS?